“SickKids VS: Undeniable” 2:00
“In 2016, Toronto’s Hospital for Sick Children, aka SickKids, tapped Cossette to help it launch the largest fundraising campaign in Canadian health-care history. SickKids VS, a fully integrated multiyear platform, pivoted the hospital from a charity brand to a performance brand. Instead of leading with heart-tugging emotion, Cossette energized people to jump in the ring and join the fight against childhood illness.”
