Craig McIntosh/
Jaimes Zentil, executive creative directors
Peter Ignazi/
Carlos Moreno, chief creative officers
Jason Chaney/
Lisa Hart, strategists
Mike Colangelo, editor
Tattoo Sound + Music, music
Samir Rehem, director
Colleen Floyd, agency producer
Mina Jang, executive producer
Circle Productions, production company
Cossette, ad agency
Bonnie Cohen/
Kim Kessler/
Donna Lange/
Robyn Levy, Egg Farmers of Canada, clients
“Weekday Eggs” :30
“Canadians were hardwired to think that making eggs during the week was too much effort. To change that behavior, we knew we had to get people to see eggs in a different light, so, in 2017, we created a campaign for a ‘new’ product called weekday eggs. As a result, nearly five million more eggs were sold by the Egg Farmers of Canada than in the previous year.”
