“Piano” :60
“Some of the most important breakthroughs and artistic moments in Canada happened at the Banff Centre for Arts and Creativity, but this national gem wasn’t well known outside of its home province of Alberta. For its first consumer-focused campaign, Cossette developed Things You Can’t Unthink, an artist-driven platform that left an impression as strong as the ideas and experiences created at the Banff Centre. ‘Piano,’ the eerie short digital film directed by Rodrigo García Saiz, was viewed more than one million times organically.”