“After rebranding itself with different food and beverage concepts, Guta Cafe needed a typeface for its storefront logo in order to connect all its stores under one banner. Drawing inspiration from the café’s plastic stools, we created an A letterform as the core for a custom font, as well as custom Vietnamese diacritics that also resemble stools. Vietnamese food and beverage brands rarely use custom typefaces, so our distinctive rebrand had an effective positive change on Guta’s brand awareness in the local market.”
