J. Moe, Duncan Channon, senior art director
John Evans, Duncan Channon, writer
Anne Elisco-Lemme, Duncan Channon, executive creative director
Kelleen Peckham, Duncan Channon, strategy
Katherine Dean/
Jonah Kaufman, Duncan Channon, senior brand strategists
Michael Swarce, One Union/
Matt Wood, One Union/
Andy Wright, Soundfirm, engineers
Robertino Zambrano, Nexus Studios, director
Bamm Bamm Wolfgang, sound designer/music
One Union, audio mixer
Adam Alexander, Bamm Bamm Wolfgang, composer
Emily Sarale, Duncan Channon, associate producer
Adam Alexander, Bamm Bamm Wolfgang/
Diana Angelius, Nexus Studios/
Fernanda Garcia Lopez, Nexus Studios, producers
Keenan Hemje, Duncan Channon, broadcast producer
Tina Braham, Nexus Studios, senior producer
Jaylen Block Smith, One Union, executive producer
Bryan Moore, Duncan Channon, project manager
Phat Trieu, Duncan Channon, production artist
Matt Trivan, Golden State Post, Flame artist
Golden State Post, post-production company
Nexus Studios, production company
Acento/
APartnership, development partners
Duncan Channon, ad agency
California Tobacco Control Program, client