“In the winter and spring of 2020, the Musée d’art contemporain de Montréal (MAC) proudly chose to shine the spotlight on the diversity of its permanent collection. The exhibition featured major pieces that had never been shown to the public since their acquisition. To support the key campaign messages, which invited the public to come and discover the collection, we created striking visuals using bright and expressive colors as well as shapes evoking openings like windows, sliding doors and circles.”