“A real brewery or a successful hoax? On November 28, 2019, hundreds of guests attended the launch of the Brasserie Caserne, a unique project combining graphics, hops and humor. Eager to organize a festive evening that would bring together our friends and clients, we decided to take care of the alcohol supply by inventing our own brand of beer. The creation of a brasserie unlike any other, which brought together the talents of our team and our collaborators, was thought out with the rigor and creativity necessary for any 360-degree branding project. The brand was pushed in all possible directions: videos, posters, clothing, bags, oversized bottles and coasters were produced, not to mention cans  filled with beer.”