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Léo Breton-Allaire/Ugo Varin Lachapelle, creative directors
Caserne, design firm
Club, client

“Club is made in Montréal. It’s like a can of beer, but it’s kombucha, as the founders of the brand simply put it. This nonalcoholic drink is a healthy, thirst-quenching option to replace beer. The visual identity borrows codes from the brewing industry to position the product in a territory different from that of its competitors. The result expresses freshness, liveliness and lightness.”

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