Loading ...
Anchor Point, animation company
Hook, project design and development
Google/Vital Voices, clients

“Sometimes, less is more, and this project gives a simple and straightforward taste of what’s possible with AR in general and Google Lens in particular.” —Husani Oakley

“An important cause and a nice application of AR.” —Sakchin Bessette

Overview: After 100 portraits were created to celebrate women’s rights activists from across the globe, they were displayed at museum galleries in the United States. To bring five of these portraits to life, creative production agency Hook and animation production company Anchor Point used the Google Lens platform to create five lenslets that tell the stories of how these incredible women are fighting for change. Each lenslet is unlocked by scanning a portrait, which reveals that activist’s story through animation and her own words. Afterward, viewers can learn more about and contribute to each woman’s cause.

  • The project was targeted toward politicians, human rights advocates and anyone with access to the app and portraits.

  • Additional elements included five videos, five mailer cards, five social media assets and one poster.

  • The project took three weeks to produce.

Comments by Ryan Michlitsch:
How did this project compare with others you’ve worked on in the past? “When we first started working on this project, everyone felt compelled to give their best efforts. It’s not every day you get to work on something that advocates for so much positive change throughout the world. Before we began, we interviewed each of the five women who were selected from the 100 to have their portraits animated. Each one had a heart-wrenching story to tell about conflict and abuse in their communities. Five animators were selected and brought their own unique style to each of the stories. Each woman sent in a voiceover of her story for the animators to work from. We poured our hearts into this work in hopes that it would drive more awareness and inspire others to contribute and to spread these messages across the world.”

Describe any special interactive features. “The paintings are living surfaces, so anyone with the Google Search app or Google Lens app is able to see the painting come to life by pointing their phone, with the app, at the images.”

What was the response? “The exhibition was featured in New York City and Washington, DC, and was the centerpiece at a gala event that included activists, celebrities and politicians. At these events, speakers and communities joined together to learn about and share their experiences, and the paintings were a focal point that helped spread the mission of these women’s causes at the event and online.”

X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In