“The MTV Video Music Awards (VMAs) has produced some of TV’s most memorable moments. In 30 years, the VMAs had produced no less than 30 logos. Redesigning every year allowed the art to be on trend but forfeited brand recognition and often dissociated the show from the network. In 2017, Champions worked with the in-house creative team to build the show’s first identity system. The successful system celebrates MTV’s iconic network logo and forges a wholly new, made-to-be-dynamic mark just for the VMAs.”
