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Anita Fontaine, creative director
Wieden+Kennedy Amsterdam, ad agency
Corona, client

Paraíso Secreto. “We fitted out a once-abandoned mansion in the middle of Mexico City with a journey from urban to paradise, involving hundreds of plants, a virtual reality (VR) installation, set design and live theater elements. After being welcomed by costumed hummingbirds, invitees needed to find a gold coin in order to access a secret and transformative space in the middle of the venue, where the VR experience lived. Once they had access, each person was fitted with a VR headset and backpack to allow for a fully untethered experience where all of the senses were triggered, including touch and smell. When they took the headset off, they were on a beach at sunset, the coin transformed into a necklace and they could join a party raging in another space. It was nuts, especially one night when a monsoon hit. So much technology anxiety!”

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