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Anita Fontaine, director
Mythology, ad agency
Allbirds, client

“The Dasher” :30
“We had two hours to shoot this commercial on a black-sand beach outside of Auckland, New Zealand, and it was pretty stressful. The entire team was nervous as the concept—a stop-motion capture for 150 people running toward us on sand—was technically challenging to achieve within the time frame. But beyond the tribulations, it was a real highlight to collaborate with a sustainable company like Allbirds, which aligns with my own intentions for creating conscious content.”

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