“All in 1” :60
“Tmall is the biggest business-to-consumer e-commerce platform in China. It gathers more than 360,000 local and international brands, and contains the spirit and lifestyles of all the brands. This campaign was created to support Alibaba’s 11.11 event, on November 11, also called Singles’ Day. It is the world’s largest 24-hour online shopping festival, and is four times bigger than Black Friday and Cyber Monday sales days combined. We created ‘All in 1,’ a manifesto ad written only with brand slogans. We united 31 of the world’s most iconic brand taglines and put them in a specific order to tell one story within the  ow of the voice-over.”