“An awareness campaign to bring attention to the overwhelming plastic pollution of the oceans, which reaches new records every year, with patches of plastic debris the size of entire countries. More than one million ocean animals are stuck in this plastic ocean and die each year because of it, yet few people seem to be conscious of this scourge, which is a real danger to biodiversity and the environment. Plastic Ocean was launched to put this subject on the front page of social media and to help create a mindset embracing sustainable usage of plastic, especially amongst millennials and Gen Zers. The campaign includes three visuals and a video, which are dreamlike and colorful at first glance, but highlight the sad reality of sea animals trapped in plastic waste.”