“Android Wear” :60
“The agency B-Reel came to us and our director friend Karim Zariffa to invent a world that would showcase the different functionalities of the Android wearable watches. We wanted to create different scenes where we’d interpret these features as how they would be if they were transposed into the real world. For instance, when asking the operating system about the weather, we represented rain with 50 spinning umbrellas and thousands of ping-pong balls cascading down the set. When asking for an appointment reminder, we had dozens of musical instruments spitting out colored confetti to suggest a band practice scheduled on the calendar. This project was a lot of fun.”