Go Korean” :60
“‘Go Korean’ is a film created for the global relaunch of Korean Air. We wanted the protagonist to be immersed in different environments that would be a twisted reality of how Korean Air approaches its customers’ experiences from the moment they enter the airport. We follow one passenger’s transformational journey from the boarding gate through the jet tunnel, where the immersive, Korean-inspired world of ‘Go Korean’ comes vividly to life on his way to taking his seat on board. From the food to K-pop, we built a world that provides a surreal look at Korean culture. The shoot, which took place in Bangkok, Thailand, required massive sets to be built to bring the story to life.”