“One of the craziest things we’ve done is accidentally get into the medical device business. It started late one night when we read that women are 27 percent less likely than men to receive cardiopulmonary resuscitation (CPR) from bystanders in public. We did a literal spit take. So, a passionate team of JOANs went on a crusade to help shrink that gap. The penny dropped when we realized all of us had been taught on flat-chested CPR manikins. The process to make Womanikin involved talking to cardiologists, a Duke University researcher, CPR experts, women’s nongovernmental organizations and garment designers, but it was worth it. Womanikin had more than 80 news stories in the first 48 hours, has been widely adopted by the resuscitation community and has been spoken about at major international medical conferences. Plus, we were on Full Frontal with Samantha Bee, which was cool. We’re currently working with the American Heart Association’s university training facilities on a bulk order.”