“Google Pixel 3: Night Sight” :30
“This is a television commercial we made for the Pixel 3 launch. We were promoting a new camera feature called Night Sight that could take pictures in very, very, very low light. In lieu of tech talk, we hyped Night Sight with actual use cases our audience could relate to, and posed the feature as the antidote to a big party foul: using the flash in intimate or social moments. Because we knew our audience can’t resist taking pictures and sharing on social, we leaned heavily on the social stigma of using camera flash at a nightclub or restaurant. The final shoot day was on Halloween, and we were shooting the vampire scene that day. It made for a fun set experience when the actor got into character.”