“Rules for the Modern Woman” 1:45
“The very first piece of work put out into the world by JOAN. We got contacted by Netflix about five days before the Emmys and were asked to promote their strong female characters. After a quick brainstorm with the client, we were off writing. We were so excited, we hardly slept for those five days, hunting for the right footage to use. In fact, this thing was produced at such breakneck speed, viewers will hear Jaime’s voice on the final video. We realized we didn’t have time to cast, so we gave her a shot of whiskey and put her in front of the microphone. Putting this out as the first JOAN piece felt right. We still love it.”