“Mad Campus was a unique collaboration between arts organization MadArt and the University of Washington (UW). Twelve up-and-coming artists were commissioned to create temporary site-specific art installations on sites across the UW campus. Our wayfinding scheme served several functions: it credited the works at each location, but also signaled that each piece was just one in a larger series to be discovered. In the plaza at the heart of campus, an oversized ‘map’ of all twelve works appeared—with ‘you are here’ in the center—encouraging visitors to walk the campus and discover every installation.”