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Gabe Re, designer/associate creative director
Scott Topping, creative director
Lindsay Topping, chief strategy officer
Sofie Birkin, illustration
Grit, ad agency/design firm
Great Divide Brewing Company, client

“For the brand’s 25th Anniversary, Great Divide brewed up an extra special batch of its beloved YETI Imperial Stout. Dubbed ‘Big Yeti,’ this 13.5-percent ABV behemoth is surprisingly smooth and exceedingly rare. To celebrate the occasion, we dug deep into the brand’s archives for inspiration and brought dimension to characters that are usually only shown in silhouette. The resulting illustration is bold and bright, and shows the diversity the brand has championed throughout its storied history. The official party went down on June 2019, but the unofficial party is happening on the can with brand characters old and new.”

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