“Killington WitchCraft” :30.
“Active entertainment company Human Movement Management (HMM) produces some of the world’s largest outdoor events in North America, making weekends ‘effing’ awesome. For a new fall event at Killington Resort in Vermont, we created ‘WitchCraft,’ a branded Halloween event that would include the whole family. The project included a brand identity, positioning, experiential tactics, logo, radio, social media, TV, print, digital media, and website design and development. The event was a huge success, grossing almost a half a million dollars in sales and becoming Killington’s biggest event in history.”