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Colin St. John, writer
Sean Topping, creative director
Zoey Gay, design
Vincent Comparetto, illustration/animator
Grit, design firm/ad agency
Human Movement Management, client

“Killington WitchCraft” :30.
“Active entertainment company Human Movement Management (HMM) produces some of the world’s largest outdoor events in North America, making weekends ‘effing’ awesome. For a new fall event at Killington Resort in Vermont, we created ‘WitchCraft,’ a branded Halloween event that would include the whole family. The project included a brand identity, positioning, experiential tactics, logo, radio, social media, TV, print, digital media, and website design and development. The event was a huge success, grossing almost a half a million dollars in sales and becoming Killington’s biggest event in history.”

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