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Nikki Ormerod, photographer
Denise Cole/Nicole Ellerton, art directors
Laurent Abesdris/Mark Lewis, writers
Rasna Jaswal, designer
Westside Studio, production company
J. Walter Thompson, ad agency
White Ribbon, client

“The campaign for #20MinutesOfActionForChange consisted of print and motion assets created in the wake of a rape case involving a former Stanford University swimmer. After the defendant’s father used the deplorable euphemism ‘20 minutes of action’ to describe the rape his son attempted on an unconscious woman, White Ribbon wanted to find a way for dads to take action against violence against women.”

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