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Jean François Porchez, typeface designer
Typofonderie, foundry

“On one hand, Arteria evokes the way in which capitals are used in Italian public spaces: most often heavily spaced and featuring vernacular letterforms. On the other hand, Arteria evokes the wood-type style used in posters or seen on advertising billboards. These two influences are not so far apart because they are both simplified designs, easy to execute by hand and are based on a geometrical construction—although not strictly mathematical. In addition, the recurring alignments of certain shapes and endings are common to both references.”

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