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Dejan Djuric, design director
Man Wai Wong, creative director
Morgan Kurchak, group creative director
Lisa Greenberg, chief creative officer
Tahir Ahmad/Ally Dwyer-Joyce, strategic planners
Kevin Stephen, print producer
Sheana Bow, producer
Leo Burnett, design firm
Woah Dough, client

“The Woah Dough logo embraces the feeling of ‘Woah!’ with an exclamation mark hidden within the wordmark. Custom letterforms are rounded on the outside and straight on the inside, nodding to the notion of slicing through cookie dough. The juxtaposition of straight and rounded edges also gives our identity a mix of contemporary and traditional elements.”

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