“For 2020, we broke the initial way people typically read calendars with one that requires more patience to read. Although our calendar 2020 looks like a complicated graphic code, we changed nothing from a general calendar—other than emphasizing the number in the digit in the tens place, changing the reading order and turning the calendar into a simple logic game. Since our 2014 calendar 2014, calendars for us have never been just a paper used to count days. We use this calendar as a metaphor to question our approach to every day, and we hope people also build their own perspective on every detail they take for granted.”