“Stel+Mar, a premium California wine in an easy-to-carry format, entered the Ontario market during the start of a global pandemic. There was no opportunity to put the product in people’s hands at the usual go-to places—concerts, sports events or any other outdoor attractions. We turned people’s driveways, houses and neighborhoods into Stel+Mar tasting spots. People could control where Stel+Mar’s free wine caravan went next via Instagram polls and rally neighbors for a chance to bring some free wine to their neighborhood.”
