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Kaitlin Doherty, design director
Pepe Bratanov, creative director
Matthew Litzinger, chief creative officer
Michael Ash, strategy
Lauren Brown, production manager
Riddell Kurczaba, architect
The Local Collective, ad agency
YSS, client

“How do you launch a new cannabis retail brand and stand out while creating brand affinity in a complicated and competitive new business landscape? You follow the signs. We created the branding for new cannabis brand YSS that bridges the gap between the curious and overwhelmed consumer and the legal cannabis industry.”

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