“As the global pandemic hit South America hard, online marketplace Mercado Libre organized a series of virtual concerts to raise funds for the Red Cross and food-bank networks. But this wasn’t just another streaming event: One x One was a way of honoring frontline professionals and volunteers for their commitment, featuring some of the most influential Latino artists playing very intimate shows for an audience of one. Telecasts and streams of Mercado Libre’s One x One reached more than 400 million viewers across Latin America and helped raise more than 3 million dollars.”
