“Wonderdome is a 360-degree, fully immersive, roving dome-theater venue. New to Australia, the technology showcase the best 3-D films, art and music to appeal to young and old alike through limited seasons in major cities. The brand centers on a versatile typographic treatment, utilizing the font Grotex by type foundry trulytype. The venue’s distinctively spherical perspective is illustrated by two separate domes formed by words, reflecting the eyes’ response to a central focal point. The field of view loses clarity as it bends, creating a 360-degree immersion. The Wonderdome’s dynamic programming and innovative technology are emphasized through motion and typography that extend the field of view, letting communications be playful or measured for an event- and audience-appropriate way.”