“A brand identity for First Word, author Sam George-Allen’s creative writing initiative from lutruwita/Tasmania, featuring a podcast where established writers talk about the craft and their careers to assist listeners with the process of developing a creative writing practice.

“The identity plays with the symbolic references of the written word in both digital and print forms, oscillating between the flashing cursor and the open book and the moment between writer’s block and the inspiration. A bold, distinct palette and image treatment provide striking visibility in the social feed, unifying disparate image styles.”