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Megan Perkins, designer/art director/strategist
Jesse Hunniford, photographer
Natalie Smith/Ben Taylor, Taylor & Smith Distilling Co., clients

“A whiskey packaging design and launch campaign for Taylor & Smith Distilling Co., a boutique distillery that synthesizes the Tasmanian landscape into small-batch, experimental spirits. The recognizably bold colors reflect the brand’s key ingredients and the influence of its environment: single-malt barley, pristine glacier-lake water, the sun and the clear blue sky. A striking, reusable display box houses the first release bottles and lets the light reflect, permeate and showcase the golden liquid. Central to the campaign is the metaphor of sunshine for the smooth, warming spirit, challenging industry clichés.”

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