For Coimbra, Portugal–based film festival Caminhos do Cinema Português. “When we think of movies, we think of directors, writers, actors, costume designers and sound designers, among others, but we normally forget something important: the audience—the people who fill the theaters, sitting in chairs and watching what the crew has made. Movies are for people, to make us smile, cry, feel fear or laugh, to connect us to a new world and travel to another place and time. So, we put the audience’s facial expressions on the festival poster. The whole city of Coimbra was full of posters with smiles, scary faces, surprised faces and sad faces—every kind of expression.”