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Jimmy Chin, director
Dirk Collins, director of photography
Robert Frost, videographer
Jonathan Emmerling, creative director
Aaron Duffy, executive creative director
David Lee, chief creative officer
Luis Gonzalez, designer
Chelsey Blackmon/John McSwain, editors
Color, sound design
Garrett Fennelly, producer
Shannon Ethridge, line producer
Cheri Anderson/Sam Penfield, executive producers
Rich Minkoff, senior producer
Barry Gilbert, post-production producer
RXR, production company
RCO, post-production company
SpecialGuest, agency
Squarespace, client

“Professional climber Alex Honnold taking on Yosemite National Park’s ‘Heaven’ route in free-solo fashion—without rope or protective gear. Communications and art agency SpecialGuest enlisted us for an ad promoting Squarespace Version 7. Before the ad was shot, Honnold had only taken Heaven on once without gear and describes it as the ‘most severe route you’ll ever climb.’ A 30-second version of the spot debuted during the World Series, but the spot was also part of a larger campaign that promoted the launch of Squarespace Version 7.”


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