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onformative, project design and development
AT&T, client

“Commissioned by AT&T, we realized a project for a large-scale media faced in its Discovery District in Dallas, Texas. The brief was to create a one-hour long piece of original content for the 104-foot-tall 6K media wall that would work on multiple levels. On the one hand, it needed to be ambient and artful; on the other, it needed to tie in a conceptually meaningful way to the AT&T Network without appearing corporate. Playing with the idea of visualizing the huge amounts of data that we hold in our hands with our phones every day, the final outcome of the works shows abstracted portraits of humans as their entire cloud storage.”

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