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Ignasi Tudela, art director
Zoe Hawkins, writer
David Smith/Alvaro Sotomayor/Craig Williams, creative directors
Mark Bernath/Eric Quennoy, executive creative directors
Carlos Serrao, photographer
Terrie Tanaka Management, executive producer
Wieden+Kennedy Amsterdam, ad agency
Nike Russia, client
Nike Russia builds on the international brand’s motivational #betterforit platform by launching a new national campaign, “Real Girls of Moscow.” Featuring top athletes including Thai boxer Katya Izotova, ballet dancer Diana Vishneva and figure skater Adelina Sotnikova, “Real Girls of Moscow” immortalizes each athlete in a series of giant outdoor murals in Moscow and in animated GIFs geo-located to the original mural. The scale and beauty of the murals represents the heroic stature of the athletes. Next to the murals, the campaign includes five short films that feature the athletes, digital and social media tags, a partnership with Vogue Russia and immersive sports events that all help to share the bold voice of the real girls of Moscow.
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