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Hook, production company/ad agency
Locks of Love, client

“Locks of Love” :50
“Before hair salons started to open up again during the COVID-19 pandemic, we partnered with nonprofit Locks of Love to create Cut the Quarantine, a call to donate extra inches of hair grown during the pandemic to children suffering from hair loss. We created a short and fun cel animation to explain the logistics of participating centered around our hero, Sam, who grew out their hair during quarantine. The animation style is simple, approachable and reminiscent of an overdue haircut—almost as if created from excess hair.”

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