“A rebranding project for Vanity Fair magazine. The design and content adhere to three key attributes: ‘empowered,’ ‘zeitgeist,’ and ‘striking.’ By combining serif and sans serif as well as creating a vertical bar, I designed the monogram to bring back the boldness of femininity while remaining contemporary. Each feature caters differently to various content, and the macro-identity system expands its influence and enhances its brand voice across multiple platforms.”
© Xinyi Shao
