“I love surfing and The Surfer’s Journal (TSJ), but to my discovery, the publication was not effectively connecting with a younger audience. Aside from developing a fresh identity system with a flexible S that reflects the characteristics of a wave, I saw an opportunity to bring in younger readers by introducing a dedicated social platform where users can create posts and follow each other. Surfers can also view live weather reports generated by TSJ’s data partners and write a review of their surfing locations in real time.”
© Soyeon Kim
