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Rosemarie Ouellet-Larochelle/Simon Potvin-Goulet, motion graphic designers
Marie-Joëlle Lemire/Valérie Pilotte, graphic designers
Océane Périé, writer
Marie-Joëlle Lemire, creative director
Didier Archambault, music composer
Cléa Goffoz, production manager
Karine Grandmont/Priscilla Tremblay, project managers
Imédia, design firm
Format Libre, client

“Format Libre” 1:35
“The visual communications creativity competition and charity event Déjeuner des médias became Format Libre—same event, different formula, different format. This complete rebrand celebrates the more than 25 years of this charity event. A modular grid draws inspiration from the different communication channels. With a black-and-white base, we freely play and add different graphic codes to represent how our industry has changed over the years.”

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