“Format Libre” 1:35
“The visual communications creativity competition and charity event Déjeuner des médias became Format Libre—same event, different formula, different format. This complete rebrand celebrates the more than 25 years of this charity event. A modular grid draws inspiration from the different communication channels. With a black-and-white base, we freely play and add different graphic codes to represent how our industry has changed over the years.”
