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Danielle Roberts, graphic designer
Michael Dow, motion graphic designer
Lisa Hall, writer
Sarah Huener, associate creative director
Jason Strong, executive creative director
Tiffany Hahnfeldt, project manager
Malia Cone/ Shannon Stark, project directors
Glenn Deering/Amy Rooker, strategists
Latitude, design firm
Slotco, client

“Mille Lacs Corporate Ventures (MLCV) exists to create economic opportunities for the Mille Lacs Band of Ojibwe. Through Slotco, MLCV helps tribal casinos upgrade their slot-floor performance by providing capital and gaming data. To reflect Slotco’s catalytic energy, the logo conveys a sense of motion in its static and animated forms, mimicking the movement of slot machine reels. The geometric logotype relates to the perfectly circular O elements and echoes geometric motifs found in Ojibwe art.”

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