Eric Park, motion graphic designer
Sanuk Kim/
George Lavender/
Zuzanna Rogatty, design directors
Madeleine Carrucan, writer
Tom Elia, creative director
Dashiell Alison/
Ann Kim, strategy director
Mari Juliano, photography
Min Heo, illustrator
MCKL Type, typography
Tomas Markevicius, motion design director
Alex Wallace, project manager
Antonia Lazar, project director
COLLINS/
Fictive Kin, design firms
Eric Estroff/
Jane Helpern/
Joanna Hsu/
Nathaniel Ru/
Thomas Wilder, sweetgreen, clients
“Restaurant company sweetgreen needed to better communicate the idea of healthy fast food to a generation that believed eating healthily was neither easy nor delicious. Inspired by the craft and whimsy in hand-painted vintage cookbooks, we paired lighthearted illustrations, custom typefaces and modern photography with a palette of earthy and appetizing colors.”
