“Khoj International Artists’ Association’s new website serves as an institutional archive for its 25 years of programming. As a vehicle for its new brand identity, the site brings to the fore its unique curatorial lens, pairing the crisp typeface Roobert with the warm countenance of Cooper BT. The typography-forward design uses strict grid systems, tying Roobert’s variable thickness to the user’s scroll and deploying Cooper for subtle relief and animations. Much of the archival content exists in dark mode and employs typographic best practices such as modified thickness and leading.”