“Twenty years into its run, the Austin City Limits Music Festival needed an ownable visual identity. We sought to not only preserve the festival’s heritage but to pass it along to new audiences and push it forward into its next era. Mixing sizes and weights of different fonts with a vibrant palette created a system that’s boldly Texan and uniquely Austin, resulting in a new look as dynamic and eclectic as the fest itself.” Typefaces: Fakt Con Pro Black, Fakt Pro Black, Tusker Grotesk 5700 Bold, Tusker Grotesk 3600 Semibold.
