“We worked with OpenAI to create a visual identity and website that capture the energy and mission of one of the most disruptive companies of the moment. Releasing revolutionary AGI-generated models like DALL-E and ChatGPT, OpenAI is on a mission to ensure artificial general intelligence benefits all of humanity. As its audience expanded from a niche scientific community to the general public, OpenAI needed a holistic strategy to tell audiences who it is, what it does and why it matters to society. As a result, the website refines the main content destinations—corporate communication, research and products—to ensure that the platform meets the needs of all its distinct user groups.”