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David Song, designer
Maude Turgeon, creative director
Demande Spéciale, design firm
Le PàP, client

“Founded in 1978, Montréal-based theater Le PàP came to us for a solid, simple identity that would not only represent it in a contemporary, relevant manner, but also depict its creative approach to the process behind each of its projects. We gave Le PàP a new identity where everything is based around the modular grid system and how it is built with and from its signature—an identity that is moving and evolving.”

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