“Amoeba Music is an independent music store chain located in California. The goal of this rebranding project is to explore the potential characteristics, based on its legendary history, making the brand image stronger in the public’s perception. The rebranding of Amoeba Music demonstrates its uniqueness from the attributes of an inclusive market, diverse music, classic collection and iconic Californian image. This led to my brand tagline: ‘Old, But Gold.’”
© Jiani Hong
