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SJ Lee, illustration
Jakub Szczęśniak, art director
Jeremy Dimmock, creative director
Jinke Wang, studio artist
Oliver Dead/Jakub Szczęśniak, 3-D animators
Jeff Moberg, music
Robyn Smale, producer
Polyester Studio, animation company
Mozilla Foundation, client

“Remote-learning software, like most software, can be biased. Nonprofit Mozilla Foundation approached us to bring to life the story of Amaya, a student who used a test-proctoring app to take her lab quiz. The testing recognition software failed to recognize her because of her skin tone. Our mission was to share her story and raise awareness of what many students of color face when dealing with testing-recognition software used for tests and classes. We chose a 3-D approach with a limited palette to create a visually striking piece, while the friendly character design elevates the viewers’ empathy for Amaya. The animated spot was used throughout Mozilla’s social media channels to help the next generation of programmers be aware of hidden biases in their work.”

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