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Cleber Tadeu Cardoso/Ranieri Gonçalves/Andre Teixeira, art directors
Rodrigo Martin/Thais Neves/Ester Pereira, writers
Alessandra Sadock, creative director
Vinicius Stanzione/Pedro Utzeri, creative direction
Marcelo Reis, chief creative officer
Media.Monks, production company
Leo Burnett Tailor Made, ad agency
Alvaro Garcia/Anna Carolina Teixeira, Mondelēz International, clients

“Trident took the chewing experience to a whole new level of intensity with the launch of new flavors in the Trident XSenses sensorial line: Lime Strawberry and Mint Watermelon. To introduce these new flavors to the public in style, Trident invited the world-famous DJ Alok—also known to the gamer world for his passion for video games—to star in a campaign. In partnership with video game development company Garena, creator of the mobile game Free Fire, we created a film modifying existing Free Fire scenarios and creating new character movements. Also, we hid Easter eggs in the film for the millions of Free Fire fans to discover.”

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