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Claudio Junior, art director
Renato Ramalho, writer
Alessandra Sadock, creative director
Vinicius Stanzione/Pedro Utzeri, creative direction
Marcelo Reis, chief creative officer
Leo Burnett Tailor Made, ad agency
Lucia Bittar/Mario Souza, Samsung, clients

“We created a Samsung universe within one of the most popular video games: Fortnite. But instead of just creating an in-game map, we made a great hub of content that is updated with each new release of Samsung. The Galaxyverse is Samsung’s hub within the Fortnite metaverse. Players can enter the map to discover the brand’s latest releases, represented in 3-D within the game, and can also experience its features with minigames.”

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